commonsku, Toronto, announced that it has brought on a new investment partner, Frontier Growth.
“As we have seen, the industry has increased in complexity, and the expectations of end-users have never been greater,” said commonsku CEO Catherine Graham. “With that comes significant opportunities for how technology can solve these challenges, from more flexible e-commerce, more seamless ordering solutions, AI enablement, and stronger integrations into both the supply chain and technology being used to support other areas of the business. We believe there has never been a greater opportunity within the promotional products industry. Branded merchandise is reaching into new areas, and commands a level of respect and attention that we have not seen since we first joined the industry in 2000. We could not be more excited to support this trajectory by not only building out enabling technology, but also continuing to grow our customer success function; and build new community offerings, content and events to help distributors and suppliers grow their business.”
Over the years, we have been approached by countless investment firms and have always turned them down, as we didn’t need the capital,” said Mark Graham, commonsku’s president and chief brand officer. “But when Frontier approached us, it felt different. They are a growth equity firm based in Charlotte, NC, with a laser focus on healthy, growing, and market-leading industry-specific software companies. Their portfolio and track record are incredibly impressive, and we are excited to be in the company of exceptional software companies that we can learn from. But, most importantly, what we immediately saw in Frontier was a culture and mindset that matched our own: kind, humble, and ambitious people with a focus on building great businesses.”
Catherine Graham clarified that they still own the majority of commonsku.
Source: commonsku
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
